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| || BPL’s eco-friendly study lamp bags global design award |
Bangalore, March 25.
India’s first eco-friendly rechargeable study lamp, BPL StudyLiteTM has won the coveted 2010 international red dot award for product design from Design Zentrum, Nordrhein Westfalen, Germany.
BPL StudyLiteTM was chosen from 4,252 entries across a field of around 1,635 companies from 57 countries across the world. BPL StudyLiteTM is the only Indian product to win this coveted award for 2010. The awards will be presented in Essen, Germany on July 5, 2010. The red dot award is regarded as one of the most prestigious international product design awards. Each year an international jury of around 28 judges reviews and evaluates the entries using criteria such as degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content and ecological sounds.
On being awarded the “red dot - Product Design Award 2010” Mr. Ajit G Nambiar Chairman and Managing Director of BPL Limited said, “The BPL StudyLiteTM was designed to address the most common and widespread
| ||problem faced by millions across India and other developing countries on account of power outages which interrupts their lives. BPL StudyLiteTM is an eco-friendly and energy efficient product which is scientifically tested for ideal lighting ambience. We worked with Sankara Nethralaya, the foremost optometric research and eye hospital in India to make sure that the level of lighting is appropriate for the eye. Winning the red dot award affirms the design motto with which BPL took up this challenge and we are indeed honoured.” |
Adds Abhijit Bansod, of Studio ABD, who collaborated with the BPL team in designing the product, “The ergonomic simplicity of its design makes the BPL StudyLiteTM compact, lightweight yet sturdy and portable. It’s extremely eco-friendly with its solar charging capability and low power consumption.”
Launched in 2009, the product is already available in Indian markets and is set to reach the global markets soon. For more information log onto www.StudyLite.in
About BPL StudyLiteTM
BPL StudyLiteTM, designed to provide ideal lighting for studying, is a perfect amalgamation of form and function. Functionally it uses high performance LED light that is ideal for human eyes as tested by Sankara Nethralaya, Chennai – India’s foremost eye hospital. With its own back-up system the BPL StudyLiteTM can provide uninterrupted light upto 6 hours – a boon for students suffering from power outages across the country. Further, the BPL StudyLiteTM was designed to be child-safe, operating at 12 volts, with no heat radiation, flicker free and no harmful ultra-violet and infra-red emission. Unique among the BPL StudyLiteTM variants is the one with the included solar panel.
About red dot
Since 1955, the Design Zentrum Nordrhein Westfalen, one of the oldest and most highly reputed design institutions in Europe, has been marking outstanding international product design with its famous dot. The red dot stands for belonging to the best in design and business. The red dot is an internationally recognized quality label for excellent design that is aimed at all those who would like to qualify their business activities with the help of design. The red dot award winners for 2010 include Apple, BMW, Daimler, Nokia, Philips, Siemens, HP, Bose Corporation…to name just a few.
For further information about BPL StudyLiteTM please contact:
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| ||Vidhya Arvind ||Rishika D’anto |
| ||Phone no: 93791 68989 ||Phone no: 93430 26646 |